What your business can learn from the Winter Olympics

What your business can learn from the Winter Olympics

February 18, 2018

Even if you aren’t very interested in sports, there’s no escaping the TV coverage that has been given to the 2018 Olympic Winter Games from Pyeongchang, South Korea. You also probably know that the U.S. is winning it’s fair share of medals and there have been celebrations to mark these achievements. 

The message coming through loud and clear is that our athletes have performed brilliantly.

We have also heard how much effort goes into each medal that is won. Whole teams of support staff work on every aspect of the athlete’s performance – looking at their clothes, their equipment, their diet, their training and their psychology. Many minutes and even hours of TV airtime have been spent discussing how each country’s investment in their athletes have paid off.

Which brings us to the question: What can your business learn from the Winter Olympics to be successful?

Just like those Olympic athletes, if you want your business to be successful, you need to put the effort in. And there are two main areas to address.

Get the right focus

Athletes focus on their goal and spend time visualizing themselves achieving it – winning the downhill race, skating faster than their opponent, jumping longer than the competition, scoring the winning goal. Self-belief is a huge contributor to team and individual success.

What’s YOUR goal? When someone is talking about your business, what do you want to hear them say?

You’ve just described your vision.

Next you need to get clear on how you’ll achieve your vision.

Close your eyes and SEE yourself achieving it. Feels good doesn’t it?

What are you doing? Who is buying what you have to offer? How do they know about you?

That’s a simple step towards developing your strategy. Of course there’s more to do. What do you need to do to get really clear on how you will achieve your vision?

Finally, there’s implementation. You need to plan the specific actions that will help you to implement your strategy – and then go do them.

Get the right support

Remember the Olympic athletes? They train for hours, working on every aspect of their business, the business of winning. So make sure you work on every aspect of your business.

What are your strengths? What are you really good at? When we play to our strengths we give ourselves a head start – a better chance of success. You won’t find a cross country skiier doing speed skating because their best assets are strenth and endurance, and you won’t see a figure skater try their hand at hockey because their assets are fantastic flexibility, suppleness and grace.

Top athletes also get the right people around them.

Who do you need to complement your business’ strengths?

This includes:

  1. People who can impart practical and technical know how, and
  2. People you can depend on for emotional business support

Most of us are quite good at getting the practical help, but who do you go to for emotional business support? We’re not talking about a shoulder to cry on when times get tough, we’re talking about someone to help you:

  1. Imagine possibilities…
  2. Dream with…
  3. Debate with…
  4. Offer challenge…
  5. Brainstorm options…
  6. Show vulnerability to…
  7. Share fears…
  8. And so on – the list is endless!

We all need support

Support is what makes us human. As our Olympic athletes have shown us, it’s not a sign of weakness to get support. Quite the opposite.

If you’d like your business to be the best it can be, talk to us. We have been providing business supporrt and solutions for more than 35 year and we are here to help you. We at Louis Mamo & Company can’t promise you a gold medal, but we can certainly help your business achieve it’s goals and help it build. Contact us today.